About Reflective

We’re a bunch of tech and mental health professionals building Reflective for one reason: to give therapists better tools.

Watercolor illustration of a therapist and client in conversation in a calm, sunlit office

Why we built this

Reflective started when our founding clinician struggled to deal with patients who said they wanted to change but then didn’t do the work. He wanted a tool which would allow patients their own autonomy, allow them to make their own choices, but simply provide a more accessible and approachable environment to make doing the work easier.

Since then, we’ve expanded well beyond CBT to work with all modalities, creating a tool which bridges the gap between sessions.

Principles

Our guiding principles.

01

Trauma-informed by default

Carefully crafted software interface and language to create a safe and approachable environment for growth.

02

Security and safety

HIPAA-compliant and private by design. Clients always know what their therapist can see, and anything they keep to themselves stays private unless they choose to share it.

03

We’re here for clinicians

Reflective’s aim is to provide helpful and modern tools therapists can trust.

The team

Our Leadership Team

Tevi Hirschhorn
Tevi Hirschhorn
CEO & Head of Product
Avi Zuber
Avi Zuber
CTO & Head of Information Security
Ellie Rothstein
Ellie Rothstein
Advisor · Executive Chairman, Kav L’Noar

Come see what we’re making.

Stop emailing PDFs and WhatsApp check-ins with your clients. Start using Reflective.

support@reflectiveapp.com